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Suppliers of DVD and other resources to schools and colleges
Trumedia Ltd, PO Box 316, Kidlington,
Oxfordshire OX5 2ZY (UK)
Tel/Fax 01865-847837
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Business Studies, Management, IT Systems
and Tourism - TV Choice DVD Resources 2008
To order: UK
School/college official orders welcome by fax, post, email or telephone.
Payment is due at this office within thirty days.
Need an order form
?…Email orders to: sales@trumedia.co.uk
** Overseas school/college orders also welcome
- see this link for details:
Overseas customers
VAT: All prices on this Business Studies list
are plus VAT.
Postage. Within the UK postage will be charged at £1.00
per title up
to a maximum of £5.00.
Credit Cards.
We can now accept college or school
payments by credit card. For security reasons, we recommend
you use post, fax or telephone for credit card orders/payment.
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Business Studies DVDs by TV Choice
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BUSINESS and FINANCE DVDs
- £55 each + VAT |
 |
TB11 The Balance Sheet
Explained
Comprehensive tour of this basic document.
Assets, liabilities, creditors, debtors. Profit and loss.
Solvency and working capital.
23 minutes. Made 2002.
| |
TB12 Basics Of
Finance - Are We Making A Profit?
A light-hearted case study.
Jay's
website and CD business is doing well. But then he meets an old friend and
learns some accounting basics. Does a lot of cash mean a lot of profit? What
about the creditors?
23 minutes. Made 2001.
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TB14 Business and External Factors.
Politics. Economics: out-sourcing to China has
given Hornby an
enormous boost
but at the cost of UK jobs. Society. E
commerce.
The retail park. Made 2005 |
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TB15 Business in the
Economy 1.
Basic types of economic activity. The role of business
and
Government.
Economic decline and regeneration: a case study based
on South Wales.
35 minutes. Made 1997
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TB16 Business in the Economy 2.
Explores the changing
fortunes of primary, secondary & tertiary industries in
the Black Country.
Viewed through the experience of Maureen, a factory worker
who has lived there
all her life. 30 minutes . Made 2002. |
TB17
Business Structures
Business structuring - by
function, product, geography.
Theory v the Real World. Tall vs Flat.
Communications - managing because of,
or in spite of structure? Impact on lives.
Time 30 minutes. Made 2003.
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TB21 Enterprise Case
Studies: Winners and Losers
Four case studies of new enterprise. Starting a business sounds easy, but how do
you keep going before the orders come in? What if the orders don't come in?
Stories of success (and failure) from a perfume-blending enterprise; an
osteopath; a crisp-maker; a corporate venue-finder. Looks at cash-flow issues,
franchises, the niche market, the reality of self-employment. Made 2007
* E-Book Support CD-ROM also available, only £17
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TB22 Enterprise Case
Studies 2: Technology and Innovation
Three case studies looking at business startups in new technology. Possibilities
and problems are illustrated by Glasses Direct (online business); the Mobile
Phone Men; the Website Designers. All agree you should start small, but what
else did they learn? Made 2007
* E-Book Support CD-ROM also available, only £17
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TN28 Innocent Drinks:
Good Ethics - Good Business?
The story of a highly successful fruit drink firm. Features their quirky and
successful approach to marketing; the Innocent sustainable development
foundation; and Innocent's in-house, bio-friendly, sustainability squad. Can
Innocent really make a difference?
27 minutes Made 2006
* E-Book Support CD-ROM also available, only £17
* Special offer DVD plus CD-Rom £65.00
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TB24 Financial
Decisions.
Cash-flow crises. A take-over bid. Investing the profits.
"Very popular with students. Very useful" ( Burnley College). 30 minutes.
Made 1996.
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TB25 Finance for Starting a
Business.
Case studies illustrate
the practical problems of raising finance. Loans or share capital..
Partnerships. Grants. Banks. Venture Capitalists. Starting is a challenge but
staying
there is tough!
Made 2005 |
TB26 Finance for the Established
Business.
Sales revenue to plough
back, with a little luck. Overdrafts. The PLC.
Maximising working capital. Made 2005 |
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TB29 How to do a Business
Plan
Every business needs one - so how is it done?
Objectives. Marketing.
Production. Resources.
30 minutes. Made 1997
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TB31 Managing the
Money.
Sources of finance. Financial forecasting and monitoring.
"Realistic and relevant" (Rye Hill School). 30 minutes. Made 1996.
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TB32 Management
Styles 2
Autocratic, democratic or
laissez-faire? Four lively case studies show what happens
in the real world, and
how it compares with the text books. Featuring: Angel or Devil?
Limits of
Democracy. Honest Tyrant. The Invisible Manager.
25 minutes. Made 2003.
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TB33 Organisations compared.
A light-hearted exploration of central and local
government, limited companies, franchises and co-operatives. Advantages/disadvantages of each organisation. 25 minutes.
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TB28
How a Business Works
Organisational basics at Cameron Balloons. Marketing. Production. Personnel.
Finance.
The Future. 30 minutes Made 2003.
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TB34 Starting
a Business: The Cafe Bar.
Starting brings its own challenges
-surviving is
the
tough bit ! Stock control,
cash control, managing the staff. It's
always harder than you think.
30 minutes. Made
2000 (A popular best-seller) |
TB35 What is a Business?
Company structure. Marketing. Production.
Personnel.
Last but not least - Finance. 22 minutes. Made 1995
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TB36 Where Does All the
Money Go?
The routine nuts and bolts of a business. Start-up
finance. Invoicing and ordering.Direct and indirect costs. Added
value. Break-even. 33 minutes.
Made 1996
"Wish I had had this last term!" J.T., Godalming College
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TB37 Whose Business is it anyway ?
Business activity. Stakeholders.
Conflicts in business.
Corporate social responsibility. Made 2005 |
Guarantee. You can purchase from Trumedia with
total confidence. Should any title listed here prove unsuitable, it
may be returned for exchange or credit within four weeks
of purchase. No quibbles; no financial
penalties.
|
Top
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ENVIRONMENT and FAIR TRADE - DVDs
£55.00 each + VAT
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 TN42 Fair
Trade In Action (Fair Trade Fashion)
People Tree is a fair trade
fashion company with producers in five countries. Workers are guaranteed a
decent basic standard of living, including healthcare. In the highly competitive
world of high street fashion, can People Tree really make a difference?
30 mins. DVD extras included. Made 2008
* E-Book Support CD-ROM also available, only £17
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TN43 Green
Pioneers (Sustainability in Business)
Profile of Green People and
Ecover, two companies which make environment friendly products. They claim
their way is sustainable, and their products are better for people's health. Do
the scientists agree? 29 mins. DVD extras included for further research.
Made 2008
* E-Book Support CD-ROM also available, only £17
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TN40 Black
Gold (Multinationals and the Coffee Trade)
After oil, coffee is the world's most
valuable trading commodity: but coffee farmers' income remains very low. This
story records one man's attempt to bring fair trade to Ethiopian coffee farmers,
and the challenges he faces from the WTO and elsewhere. 45 mins. DVD extras
included. Made 2007
* E-Book Support CD-ROM also available, only £17
* Special offer DVD plus CD-Rom £65.00
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TN41 Greening
a Business
Two films looking at the work of an
'eco-auditor'. He is asked to help two very different organisations move to
sustainable, environmentally-friendly practices. 2 film package, 31 mins + 31
mins. DVD extras include a tour of an eco-house and in-depth interview on global
warming. Made 2007
* Coming soon: E-Book Support CD-ROM,
only £17
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TN11 A
Decent Factory ? (Globalisation / Role of Multinationals)
An ethical audit of a Chinese factory.
A German company visits a Chinese
subsidiary. Ethics. Health and Safety (12 hour shifts.
Noise. Storage of
hazardous chemicals.
Wage rates (As low as £14 per month).
Living conditions
in the huge dormitory.
The Workers' views. 23 minutes
Made 2006
* Coming soon: E-Book Support CD-ROM,
only £17
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TN12 Always Coca Cola
Coca-Cola sponsored the World Cup in Germany - but why are some Germans angry
with the company? What happened when Coke came to the rescue in an unemployment
blackspot in former East Germany? Does Coca-Cola have a role in water shortage
in India? These stories are explored in this new 26 minute film. Made 2006.
* E-Book Support CD-ROM also available, only £17.
* Special offer DVD plus CD-Rom £65.00 |
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TN13 An Energy
Revolution?
Germany's renewable energy business
is a powerful new industry, employing 170,000 people. Power companies must pay
above market prices for renewable electricity suppliers. One village is 'energy
independent'. But is this initiative costing jobs? 21 mins, made for Australian
TV.
Made 2006
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TN15 Biofuel From Brazil
Brazil's revolutionary fuel - ethanol, from sugar. Could this help us when the
petrol runs out? Looks at the 'flex car', which can run on ethanol and petrol.
Brazil seeks to become a major exporter of biofuel - yet could there be an
environmental downside? 41 mins.
Made 2007 |
TN16 Can
Regeneration Work?
Case study of Cardiff's Tiger Bay area. Was there
sufficient consultation.?
Does it provide enough local jobs? Will
the marine engineering
works cause flooding?
30
minutes. Made 1998 |
TN17 Can You Be Sure Of Shell?
A penetrating insight into the activities of a multinational company,
using case studies and evidence from all over the world. Includes both the
controversies that have troubled Shell, from Nigeria to Brent Spar, and Shell's
recent commitment to renewable energy.
30 minutes Made 2006.
* E-Book Support CD-ROM also available, only £17.
"[Shows] great deal of knowledge and history about Shell and the impacts on
society..."
T.B., Kingsbrook B & E College |
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TN23 Ecotourism in the
Amazon.
Examining the effectiveness of attempts
by the
Brazilian government to promote
the Amazon as a tourist attraction.
Made 2002
| |
TN24 Flip Flotsam - Recycling in Africa.
Charting the surprising
journey of a simple piece of footwear, the flip-flop
From manufacture in Mombasa, through specialist maintenance, to their final destiny
as sculptures.
Time 26 minutes Made 2006.
"Very well-paced and enjoyable." KM, Belfast High School |
TN27 India - 100% Cotton. The Human Cost of T-Shirts
Powerful film, produced for German TV. What is the real cost of the cheap
T-shirts we buy on the High Street? Banned, expensive and hazardous pesticides
are being used by Indian cotton farmers, with a huge human and environmental
cost. Why does this happen?
30 mins. Made 2007 |
TN28 Innocent Drinks: Good
Ethics - Good Business?
The story of a highly successful fruit drink firm. Features their quirky and
successful approach to marketing; the Innocent sustainable development
foundation; and Innocent's in-house, bio-friendly, sustainability squad. Can
Innocent really make a difference?
27 minutes Made 2006
* E-Book Support CD-ROM also available, only £17. |
TN31 Made In China
The reality behind just one Chinese factory, where
teenage girls make beads used for dubious purposes in the US. This award-winning
film explores the potential for exploitation on both sides of the equation, and
the reality behind global trade. With extras, including an interview with Noam
Chomsky.
72 minutes including extras: film itself is 31 minutes Made 2006.
* E-Book Support CD-ROM also available, only £17.
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TN32
McLibel
(Globalisation / Role of Multinationals)
The well-known saga of the two people who
defended their critical leaflet
in the courts. Examines McDonald's conditions for its workers and the
welfare of animals. The TV advertising and marketing campaigns
- do they target children?
Made 2006
* E-Book Support CD-ROM also available,
only £17
* Special offer DVD plus CD-Rom £65.00
| |
TN35 Struggle for Sustainable Tourism - Ecuador
A farming community attempts to re-brand itself as a tourist attraction.
Made 2005 |
TN36 Sustainable Development - Why Should We Care?
A compelling visual account of issues facing our global environment. Covers
fossil fuels and their relationship to global warming, disappearing rainforests,
the depletion of natural resources, and how tourism is changing local cultures
and ecology. Suggests positive action that can be taken for sustainability. 26
minutes
Made 2006.
* E-Book Support CD-ROM also available, only £17.
* Special offer DVD plus CD-Rom £65.00
"Good, flexible resource. Useful for a variety of age groups." A.S.,
Kingussie High School
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TN38 The Green Factory -
Ecover Cleaning Products
Ecover is a washing powder company with a
difference. They make eco-friendly products, in biodegradable packaging, and use
'green electricity'. What's more, they operate to quality standard ISO14001, AND
make a profit. Can big business really be this sustainable? 27
mins PLUS 50 mins extras. Made 2007.
* E-Book Support CD-ROM also available, only £17
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TN39 Too Much Tourism.
The well-known problems of the Lake District. 45 minutes. |
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INDUSTRY AT WORK
DVDs
£55.00 each + VAT
|
TF11 How A Factory Works.
The inside story from a cooker manufacturer.
Batch
production, assembly,
flow production. Lean manufacture, self-managing teams,
multi-skilling.
Candid opinions of management and staff. 30 minutes .
Made 2001.
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TF12 Inside a Factory - The
New Mini
Robotics. Paint
shop. Just-in-time ordering
and
assembly of the parts.
Quality control. Team-working. Health & Safety.
29 minutes. A best-seller . Made 2003.
* E-Book Support CD-ROM also available, only £17.
| |
TF13 Inside a Factory 2 -
Cadburys
Quality control. Computers in process control. Robots in use for
packing.
Flow and batch production. Made
2005
* E-Book Support CD-ROM also available,
only £17
* Special offer DVD plus CD-Rom £65.00 |
TF14 Inside A Factory 3 - The Crisp Makers
Compares the manufacturing processes of hand-cooked Tyrell's crisps with those
of mass-market giant Walkers. Covers production processes, use of IT systems,
quality control, the healthy eating debate, local vs mass production.
30 minutes Made 2006
* E-Book Support CD-ROM also available, only £17.
* Special offer DVD plus CD-Rom £65.00
|
TF15 Systems in a Factory.
Computer-aided design. Stock control and
production planning.
Quality control. Robotics. Continuous flow production (for
toothpaste) and
batch production (for plastic components). 26 minutes. Made 2004
* E-Book Support CD-ROM also available, only £17.
* Special offer DVD plus CD-Rom £65.00 |
Top
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CUSTOMER CARE DVDs
£55.00 each + vat |
TC11
Coaching In Customer care.
Three case studies
illustrate the challenges of coaching people in customer care.
37
Minutes. Made 1999.
|
TC12 Customer Care On Trial.
A secret camera explores what happens to customers in the real world.
A springboard for discussion of customer care issues. 25 minutes
Made 1993.
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TC14 Guide To Consumer Rights.
Three lively case studies illustrate customer rights and the
laws which apply.
Faulty Product. High Interest Repayments. Food
Poisoning at the Restaurant.
27 minutes Made 2001
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TC16
Keeping The Customer Satisfied.
A travel firm tries
to improve its approach to customer care. Secret filming shows what went
wrong, while role play exercises show how
to get it right. But is it
that simple?
32 minutes. Made 1996.
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PERSONNEL /
HUMAN RESOURCES DVDs
£55.00 each + VAT |
TP12 Bullying At Work - A Case To
Answer?
A case study. Small changes lead
to conflict. Who is right - or wrong ?
30 minutes. Made 2002. |
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TP14 Case Studies In Recruitment
Recruitment in a small business, a hospital, and supermarket Asda.
Covers job specifications, group assessments, psychometric testing; then
moves on to the interview. Open
questions; body language;appearance are; value of
interviewing as a recruitment procedure.
26 minutes . NEW
* E-Book Support CD-ROM also available, only £17
* Special offer DVD plus CD-Rom £65.00
| |
TP16 Health and Safety in the Office.
Slips, trips, poor environment, bullying. RSI. Employer's legal liability. Role
of Unions.
30 minutes. Made 1999.
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TP18 Managing Personnel -
A Systems Story at Sainsburys
Use of IT systems.
Keeping the essential individual records, recording holidays
and absences and
scheduling time to meet
the anticipated demand at busy periods. Recruiting staff,
monitoring performance, and
even dismissal. Sounds a tough job !
25 minutes. Made 2006
* Coming soon: E-Book Support CD-ROM,
only £17 |
TP19 Motivation
Decisions.
Computers and Me. Is She Losing it? If Anyone Ever
Listened
to Me!
They Don't Pay Me Enough ! The topic titles say it all
. 30 minutes Made 2000 |
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TP21 Personnel
Decisions.
Three case-studies. Dismissing staff. Sexual harassment.
Unfair dismissal.
"Very easy to follow and useful" (Coventry
Technical College).
34 minutes. Made 1998
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TP22 Recruitment in
Action.
Job description. Interview. Decision. Assessment of
the
outcome.
32 minutes. Made 1995.
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TP24 The Team Working
Experiment.
Case study. Tony Spence introduces team
working
to help staff claim
ownership
of their work. But all does not go according to plan.... 30
minutes. Made 1999
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TP25 What is Motivation?
Uses interviews and case-studies. Teamworking. Empowerment. Adventure
courses
"Rich source of interesting and worthwhile material" (People
Management).
27 minutes. Made 1999.
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TP26 Working in Sainsburys.
Workers in the retail sector are
always under
pressure. Targets to meet.
Customers, some awkward, needing attention.
Shelves to
keep stocked.
Senior management always looking over your shoulder.
Quite a challenge.
25 minutes. Made 2006
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TP27 Working in
Organisations.
Working practices. Productivity. Unions.
Self-employment.
Supermarket.
Accountancy. Factory. Public Sector. 39 minutes Made 1996.
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Top
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ICT AND BUSINESS SYSTEMS
DVDs
£55.00 each + VAT
|
 |
TV32 Designing a Website
Principles of good website design. Planning, testing, navigation and getting the
home page right. How do famous name websites measure up? How might user-led
sites like Facebook affect the future?
Great Value 2 film package,
30 mins plus 17 mins. Made 2007.
* E-Book Support CD-ROM,
only £17
* Special offer DVD plus CD-Rom £65.00 |
|
TV34 - E-Portfolios
and Multimedia
Looking at the value of e-portfolios at school and university. E-portfolios are
mini-websites, where students can store work, reflect on their learning, and
communicate online. How useful are they? Are there problems with privacy issues,
and is there a 'digital divide'? DVD extras included. 26 mins. Made 2008
* E-Book Support CD-ROM,
only £17
|
TV35 - Systems at
Dickens World
An exciting new approach to the world of Charles Dickens, this leisure
attraction was launched in 2007. This film looks at the systems needed to run
the complex, including the sophisticated booking system, the boat ride attraction,
and the
animatronics theatre. Also featured are the 4-D cinema, biometric clocking-in
system, and the Victorian Classroom. 30 mins.
Made 2008
* E-Book Support CD-ROM,
only £17
|
TV33 You Only Live Twice - A
Journey Into Virtual Worlds
The commercial and social impact of the virtual world Second Life, a 3D computer
generated second universe. What happens there? Is Second Life being over-sold?
34 minutes (edited version). Made 2007
* E-Book Support CD-ROM also available, only £17
|
TV11 Great IT Horror
Story- all the classic mistakes
Shows how a new IT system nearly destroys a company
instead
of providing salvation.
All the classic mistakes. "A wealth of
valuable information" (IT Training).
30 minutes. Made 1999.
|
TV12 IT at
Work.
Newham Borough Council. Image processing. Vehicle
tracking system. Voice recognition. Database. 35 minutes. Made
1997.
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TV13 IT
Decisions. Three case studies. 28 minutes.1998. |
TV15 Computers in Accounting.
On a small scale with a street-theatre company or on a national scale with
Clinton Cards. Double-entry bookkeeping still rules! 29
minutes. Made 2002.
|
TP18 Managing Personnel -
A Systems Story at Sainsbury's
Use of IT systems.
Keeping the essential individual records, recording holidays and absences and
scheduling time to meet
the anticipated demand at busy periods. Recruiting staff,
monitoring performance, and
even dismissal. Sounds a tough job !
25 minutes. Made 2006
* Coming soon: E-Book Support CD-ROM,
only £17
|
TV22 Systems in Banking
Electronic clearing ( the wonderful process whereby banks
remove money from
your
account instantly and take days to send it elsewhere).
BACS . Credit cards and smart cards Home banking. Data Protection.
30 minutes.
Made 2002. |
TV23
Systems in a Cinema.
Market, finance, building management, ticketing information and
usage.
30
minutes. Made 2000.
|
TV24 Systems in a Factory.
Computer-aided design. Stock control and
production planning.
Quality control. Robotics. Continuous flow production (for
toothpaste) and
batch production (for plastic components). 26 minutes. Made 2004
* E-Book Support CD-ROM also available ,
only £17
* Special offer DVD plus CD-Rom £65.00
|
TV25 Systems in an
Hotel.
Case-study at the Kingsway Hall Hotel in Covent
Garden.
Guests' likes and dislikes,
house-keeping problems all carefully logged.
But does it
make staying there more enjoyable ?
30 minutes. Made 2000
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TV26 Systems for Leisure II
Ticketing. Marketing. Building Management.
Financial data. Fundamental updates to the systems first seen at the
Guildford Spectrum Centre in 1993.
26 minutes. Made 2004
| |
TV27 Systems in Local Government.
How Cornwall County Council operates.
Systems for electronic data management with an eye to the Freedom of Information
Act.
Performance monitoring. Web site management, maintaining the 'house'
style. Social
care databases. Weather & roads systems. (Education must be
somewhere in the mix!).
27 minutes. Made 2006.
|
TV28 Systems in Retailing.
- Marks and Spencers
Bar-codes,
electronic point-of-sale
systems,
A main frame central system.
Direct links to suppliers. The M&S
website.
A modern high
street giant at work.
25 minutes. Made
2002.
|
TV29 Systems in a Theatre.
The Marlow Theatre. Marketing:
a database for mailshots
and
targeted marketing.
Finance: monitoring costs and income (the ice
cream is a money spinner).
Ticketing including online booking. Lighting: programming the
production.
Made 2005
|
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TV30 Systems in a Theme
Park.
Computer Systems at Drayton Manor Park.
Ticket
to Ride. Shooting Sensors.
Stock Control. Controlled Danger - the Storm Force
10.
Changing Business - finding new ways to frighten people!
30 minutes.
Made 2003.
| |
TV31 Systems in a Travel Agency.
Comparing a traditional agency and one
which is
entirely web-based. Just book
your E-ticket and away you go -- providing
you
clicked-on the correct destination.
25 minutes.
Made 2002.
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Top
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LEISURE AND TOURISM DVDs
£55.00 each + VAT
|
TN23 Ecotourism in the
Amazon.
Examining the effectiveness of attempts
by the
Brazilian government to promote
the Amazon as a tourist attraction. minutes
Made 2002
|
|
TT13 Impact of Tourism
- Antigua.
Like other small islands suffers from an over-reliance
on tourists.
"Excellent, brilliantly matched the syllabus" (Amersham College) 30 minutes. Made 1999
|
TT14 Impact of Tourism Majorca.
Sun, sea, sand ---development, traffic, rubbish,
noise. But the local economy
depends on tourism. 30
minutes. Made 2000 |
 |
TT15 Impact of Tourism
- Thailand.
And its problems "Shockingly good, hard-hitting,
thought provoking and excellent for promoting discussion" Burntwood School.
25 minutes. Made 2003
| |
TT16 Impact of
Tourism - The Gambia
Tourists tend to stay in foreign-owned hotels
and thus bring limited benefits to the
local economy. The encouragement of
community
tourism. 30 minutes. Made 2001 . |
TN35 Struggle for
Sustainable Tourism - Ecuador.
A farming community attempts to re-brand itself as a tourist
attraction. Made 2005
|
|
TN39 Too Much Tourism.
The well-known problems of the Lake District. 45 minutes.
|
|
TT21 Tourism Businesses
in the Lake District.
A 'green' hotel. Animals. Garden Centre. Heritage site.
Even Amazonian reptiles.
30 minutes. Made 1997
|
TT19 Inside a Leisure Business.
Multiplex cinemas. A visit to the cinema now offers
fast food outlets, video arcades, sweet shops. Company aims. Structure.
Role of finance. Motivation of staff. Business change.
30 minutes. Made 2001
|
|
TT18 Inside a Travel
Business.
Adapt to the internet ? An acquisition? (Or perish ?)
The management examine the options. 28 minutes. Made 2000
|
Guarantee. You can purchase from Trumedia with total confidence. Should any
title listed here prove unsuitable, it may be returned for exchange or credit
within four weeks
of purchase. No quibbles; no financial penalties.
|
|
Top
|
MARKETING
and ADVERTISING DVDs
£55.0.0 each plus VAT.
|
|
|
 |
TM31 Tesco's -
Marketing Mix.
Product, price, promotion....Tesco is more than just a supermarket - it
sells books, white goods and mortgages too. Tesco claims to pursue
socially responsible policies, yet how is it really using its enormous
power? Clubcards and 'computers for schools' schemes are popular -
are they ethical too? A very topical DVD.
Time 30 minutes.
Made 2002
"Like the way it splits into the four Ps so it can be used in sections"
P.S., Robert Pattinson School
"Very good, went down well with the students" F.M., Lanark Grammar
School
|
|
TM38 Cola Conquest 1 - A Classic Marketing Story
Looks at classic Coke adverts, use of
imagery, brand recognition, and the intricacies of market research. Also
considers the social impact of Coca-Cola's marketing, and consumerism.
From the classic 1998 series 'The Cola Conquest', this new updated edition has
been re-cut for educational use. 40 mins. Produced 2007 (new edit).
DVD extras include further extracts and expert interviews to update the
Coca-Cola story.
* E-Book Support CD-ROM also available, only £17
|
TM39 Cola Conquest 2 - How Coca-Cola Took Over The World
How
Cola became the world's most famous multinational. Coke's role in boosting troop
morale in WWII, and how it was boycotted in the 1960s Civil Rights Movement.
'Coca-colonisation' in China, France and Mexico. Unrest and worse at a
Guatamalan bottling plant. From the classic 1998 series 'The Cola Conquest',
this new updated edition has been re-cut for educational use.
35 mins. Produced 2007 (new edit).DVD extras include further
extracts and expert interviews to update the Coca-Cola story.
* E-Book Support CD-ROM also available, only £17
|
TM14 Language of Advertising
How ads are made. How they work. Stereotyping,
imagery, irony, music, images.
Changing styles over time. Depictions of
domesticity.
Advertisements which provoke
and often seem irrelevant (agreed !) 30 minutes. Made 2001
* E-Book Support CD-ROM also available, only £17
|
TM17 Marketing Decisions.
Explains the background to marketing problems facing three
companies. Should they
concentrate on advertising, direct
marketing, PR, research ? 29 minutes. Made 1998 |
TM18 Marketing a
Hotel
Re-branding Scarborough's Grand Hotel.
A trendy new cafe-bar. A gym.
A swimming pool. The website with a virtual tour.
Success all the way - just the
weather to contend with!
|
TM19 Marketing
Leisure II
Guildford Spectrum Leisure Centre. Prduct: 'A total experience' - though does
it cater for local people's needs? Promotion: Websites and email marketing vs
word of mouth. Profit: Making money - at a price?
25 minutes. Made 2005.
"[Pulls] together the whole marketing concept
using something students could relate to." D.B., North Kesteven School |
TM11 Cadbury's Marketing Mix.
The thinking, planning and advertising behind the launch
of a chocolate bar. "Realistic and students can relate to
it". (Swindon College).
35 minutes. Made 1998
|
TM21 Marketing a
Service
The AA, the Co-op Bank, Amnesty International.
Knowing the
customer, customer loyalty
and retention. 33 minutes. Made 1999.
|
TM22 Marketing a Theme
Park.
Alton Towers. "Excellent guide for students" (West Herts
College). 35 minutes. Made 1998
|
TM26 The Marketing Mix
Explained.
Product,
price, place, promotion, people, process and
physical evidence. The product
life cycle, market research, the internet.
A lightning tour
of Glaxo, Unilever, Comet and Sainsburys. 25 minutes.
Made 2002
|
TM24 Marketing on the Web.
Books or wine. W H Smith or
Madaboutwine. The home
page as a shop front.
Reaching the targeted consumer. Will it
change the world ? 28 minutes. Made 2000.
|
TM29 Niche Marketing: a
Sportswear Business.
Looks at two small UK companies as they face challenge
of Nike and company.
One operates locally making kit for local football
teams
and depends on sponsorship of
the product. The other produces
sportswear for outdoor
pursuits and they rely on
targeted advertising. 35 minutes.
Made 1999
|
TM33 TV advertising - Lucozade and Lara Croft.
TV Advertisement for a revamped product . A tonic for illness or a cool high-energy
drink ? The advertising agency faces the challenge. 32 minutes. Made 2000.
|
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TM35 What is Market
Research?
Guide to the key elements. Quantitative and qualitative research. Examples
from the
National Shoppers Survey. 27 minutes. Made 1996
| |
TM36 What is Marketing?
The impact of TV in the 1950's. The consumer boom.
Classic breakdown into the 4P's. Promoting the brand rather than the
product.
Research. Globalisation.
35 minutes. Made 2001 and a best-seller
"The students found it very valuable" D.Q.,
Lees Brook School |
TM37 What's Going On
in Market Research?
The
methods of data mining may be
changing but the classis divisions of Qualitative, Quantitative, Primary and
Secondary
research still apply.
Made 2005
*all photos are for illustrative
purposes only |
GCSE/AQA Topic: TV
Advertising/Media Studies
Devon Curriculum Services - Not TV
Choice
|
TV Advertising.
Examines eight recent TV adverts screened on ITV.
Interviews with Art Directors and key TV Personnel.
Covers reaching the audience, demographics, timing, regional variations,
booking space and regulatory codes. DVD
+ free CD-Rom with extra material
£39.00 + VAT
|
Advertising and Marketing. Case study material
based on Nike, Sony and other campaigns. Branding, PR, product
placement, events, covert strategies, structure of an advertising agency.
DVD + free CD-Rom
£39.00 + VAT
|
Local Radio.
To support the teaching of the Controlled Test topic on local and
community radio.
Based on Gemini FM. Audience issues, local
news, scheduling, music, policy, advertising and sales.
DVD (no CD-Rom with this one)
£39.00 + VAT
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