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Trumedia Ltd, PO Box 316, Kidlington, Oxfordshire OX5 2ZY (UK)
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Business Studies, Management, IT Systems
  and Tourism -
  TV Choice DVD  Resources 200
8
 

To order: UK School/college official orders welcome by fax, post, email or telephone. Payment is due at this office within thirty days.
Need an order form ?…Email orders to: sales@trumedia.co.uk

** Overseas school/college orders also welcome - see this link for details: Overseas customers

VAT:      All prices on this Business Studies  list are  plus VAT.

Postage. Within the UK postage will be charged at £1.00 per title up
              to a maximum of £5.00.   

Credit Cards.   We can now accept college or school payments by credit card.    For security reasons, we recommend you use post, fax or telephone for credit card orders/payment.

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Business Studies DVDs by TV Choice  

 

 

 

   
BUSINESS  and FINANCE DVDs    - £55 each + VAT   
 
Balance Sheet (TV Choice)

TB11  The Balance Sheet Explained
        
Comprehensive tour of this basic document. 
Assets, liabilities, creditors, debtors.   Profit and loss.   Solvency and working capital.  
23 minutes. Made 2002.     
 
TB12  Basics Of Finance - Are We Making A Profit?                 
A light-hearted case study. Jay's
website and CD business is doing well. But then he meets an old friend and learns some accounting basics. Does a lot of cash mean a lot of profit? What about the creditors? 
23 minutes. Made 2001.
TB14  Business and External Factors.                                    
Politics.  Economics: out-sourcing to China has given Hornby an enormous boost
but at the cost of UK jobs.   Society.  E commerce.  The retail park.  Made 2005

TB15 Business in the Economy  1.                                      
Basic types of economic activity. The role of business  and Government.
Economic decline and regeneration: a case study based on South Wales.
 35 minutes. Made 1997

TB16 Business in the Economy 2.                                        
Explores the changing fortunes of primary, secondary & tertiary industries in
the Black Country. Viewed through the experience of Maureen, a factory worker
who has lived there all her life. 30 minutes  . Made 2002.
TB17  Business Structures          
Business structuring - by function, product, geography. Theory v the Real World. Tall vs Flat. Communications - managing because of, or in spite of structure? Impact on lives.
Time 30 minutes. Made 2003.  
 
TB21 Enterprise Case Studies: Winners and Losers             
Four case studies of new enterprise. Starting a business sounds easy, but how do you keep going before the orders come in? What if the orders don't come in? Stories of success (and failure) from a perfume-blending enterprise; an osteopath; a crisp-maker; a corporate venue-finder. Looks at cash-flow issues, franchises, the niche market, the reality of self-employment.  Made 2007
* E-Book Support CD-ROM also available, only £17
 
TB22 Enterprise Case Studies 2: Technology and Innovation    
Three case studies looking at business startups in new technology. Possibilities and problems are illustrated by Glasses Direct (online business); the Mobile Phone Men; the Website Designers. All agree you should start small, but what else did they learn?  Made 2007
*  E-Book Support CD-ROM also available, only £17
 
 
Fruit smoothies (TV Choice)


TN28 Innocent Drinks:
                 Good Ethics - Good Business?           


The story of a highly successful fruit drink firm. Features their quirky and successful approach to marketing; the Innocent sustainable development foundation; and Innocent's in-house, bio-friendly, sustainability squad. Can Innocent really make a difference?
27 minutes   Made 2006

* E-Book Support CD-ROM also available, only £17
* Special offer   DVD plus CD-Rom £65.00
 

TB24  Financial Decisions.                                                                  
 Cash-flow crises. A take-over bid. Investing the profits.
"Very popular with students. Very useful" ( Burnley College). 30 minutes. Made 1996.     

TB25  Finance for Starting a Business.                                        
Case studies illustrate the practical problems of raising finance.  Loans or share capital..   Partnerships.  Grants. Banks.  Venture Capitalists.    Starting is a challenge but staying
there is tough!       Made 2005
TB26 Finance for the Established Business.                                               
Sales revenue to plough back, with a little luck.   Overdrafts.   The PLC.  
Maximising working capital.  Made 2005
Business plan duo

TB29  How to do a Business Plan             

Every business needs one - so how is it done?   Objectives. Marketing. Production. Resources.  

30 minutes.   Made 1997

TB31  Managing the Money.                                                      
 Sources of finance. Financial forecasting and monitoring.
"Realistic and relevant" (Rye Hill School).   30 minutes. Made 1996. 

TB32  Management Styles  2                                                  
Autocratic, democratic or laissez-faire? Four lively case studies show what happens
in the real world, and how it compares with the text books. Featuring: Angel or Devil?
Limits of Democracy. Honest Tyrant. The Invisible Manager.
25 minutes. Made 2003. 
TB33  Organisations compared.                                                                     
 A light-hearted exploration of central and local government, limited companies, franchises and co-operatives.   Advantages/disadvantages of each organisation.   25 minutes.     
      
 
Hot air balloon (TV Choice)




TB28  How a Business Works                           
Organisational basics at Cameron Balloons. Marketing. Production. Personnel. Finance.
The Future.  30 minutes   Made 2003.
 
TB34  Starting a Business: The Cafe Bar.                                 
Starting brings its own challenges -surviving is the tough bit ! Stock control,
cash control, managing the staff. It's always harder than you think.
 30 minutes. Made 2000    (A popular best-seller)
TB35 What is a Business?                                                                           
Company structure.  Marketing.  Production.  Personnel.
Last but not least - Finance.   22 minutes.  Made 1995
 
Money (TV Choice)

TB36  Where Does All the Money Go?           
The routine nuts and bolts of a business. Start-up finance.   Invoicing and ordering.Direct and indirect costs. Added value. Break-even.   33 minutes. Made 1996

"Wish I had had this last term!" J.T., Godalming College
 
TB37  Whose Business is it anyway ?                                        
Business activity.    Stakeholders.   Conflicts in business.  
Corporate social responsibility.    Made 2005

Guarantee. You can purchase from Trumedia with total confidence. Should any title listed here prove unsuitable, it may be returned for exchange or credit within four weeks
of purchase. No quibbles; no financial penalties.

  Top


ENVIRONMENT and FAIR TRADE  - DVDs £55.00 each + VAT
 

TN42   Fair Trade In Action (Fair Trade Fashion)
People Tree is a fair trade fashion company with producers in five countries. Workers are guaranteed a decent basic standard of living, including healthcare. In the highly competitive world of high street fashion, can People Tree really make a difference? 30 mins. DVD extras included.  Made 2008                                 
* E-Book Support CD-ROM also available, only £17
 
TN43   Green Pioneers (Sustainability in Business)
Profile of Green People and Ecover, two companies which make environment friendly products. They claim their way is sustainable, and their products are better for people's health. Do the scientists agree? 29 mins. DVD extras included for further research.
 Made 2008                                 
* E-Book Support CD-ROM also available, only £17
 
TN40   Black Gold (Multinationals and the Coffee Trade)
After oil, coffee is the world's most valuable trading commodity: but coffee farmers' income remains very low. This story records one man's attempt to bring fair trade to Ethiopian coffee farmers, and the challenges he faces from the WTO and elsewhere. 45 mins. DVD extras included.  Made 2007                                 
* E-Book Support CD-ROM also available, only £17
* Special offer   DVD plus CD-Rom £65.00
 
TN41  Greening a Business
Two films looking at the work of an 'eco-auditor'. He is asked to help two very different organisations move to sustainable, environmentally-friendly practices. 2 film package, 31 mins + 31 mins. DVD extras include a tour of an eco-house and in-depth interview on global warming.  Made 2007                                 
* Coming soon: E-Book Support CD-ROM, only £17
 
TN11   A Decent Factory ?   (Globalisation / Role of Multinationals)
An ethical audit of a Chinese factory.   A German company visits a Chinese subsidiary.   Ethics.  Health and Safety (12 hour shifts.  Noise.  Storage of hazardous chemicals.  
Wage rates (As low as £14 per month).  Living conditions in the huge dormitory. 
The Workers' views.   23 minutes  Made 2006                                 
* Coming soon: E-Book Support CD-ROM, only £17
       
TN12 Always Coca Cola                                                           
Coca-Cola sponsored the World Cup in Germany - but why are some Germans angry with the company? What happened when Coke came to the rescue in an unemployment blackspot in former East Germany? Does Coca-Cola have a role in water shortage in India? These stories are explored in this new 26 minute film. Made 2006.    
        
* E-Book Support CD-ROM also available, only £17.
* Special offer   DVD plus CD-Rom £65.00
 
Wind farm (TV Choice)



 TN13 An Energy Revolution?            

Germany's renewable energy business is a powerful new industry, employing 170,000 people. Power companies must pay above market prices for renewable electricity suppliers. One village is 'energy independent'. But is this initiative costing jobs? 21 mins, made for Australian TV. 

Made 2006                               
     
 
TN15 Biofuel From Brazil                                                            
Brazil's revolutionary fuel - ethanol, from sugar. Could this help us when the petrol runs out? Looks at the 'flex car', which can run on ethanol and petrol. Brazil seeks to become a major exporter of biofuel - yet could there be an environmental downside? 41 mins.
 Made 2007
                                       
TN16  Can Regeneration Work?                                                  
Case study of Cardiff's Tiger Bay area. Was there sufficient consultation.?
Does it provide enough local jobs? Will the marine engineering works cause flooding?  
30 minutes. Made 1998
TN17 Can You Be Sure Of Shell?                                                            
A penetrating insight into the activities of a multinational company, using case studies and evidence from all over the world. Includes both the controversies that have troubled Shell, from Nigeria to Brent Spar, and Shell's recent commitment to renewable energy.
30 minutes    Made 2006.
* E-Book Support CD-ROM also available, only £17.
       
"[Shows] great deal of knowledge and history about Shell and the impacts on society..."
        T.B., Kingsbrook B & E College
 
The Amazon (TV Choice)



TN23  Ecotourism in the Amazon.                                                     
Examining the effectiveness of attempts by the Brazilian government to promote
the Amazon as a tourist attraction.   Made 2002 
 
TN24 Flip Flotsam - Recycling in Africa.                                             
Charting the surprising journey of a simple piece of footwear, the flip-flop
From  manufacture in Mombasa, through specialist maintenance, to their final destiny
as sculptures. Time 26 minutes  Made 2006.
"Very well-paced and enjoyable." KM, Belfast High School
TN27 India - 100% Cotton. The Human Cost of T-Shirts                             
Powerful film, produced for German TV. What is the real cost of the cheap T-shirts we buy on the High Street? Banned, expensive and hazardous pesticides are being used by Indian cotton farmers, with a huge human and environmental cost. Why does this happen?
30 mins. Made 2007  
TN28 Innocent Drinks: Good Ethics - Good Business?     
The story of a highly successful fruit drink firm. Features their quirky and successful approach to marketing; the Innocent sustainable development foundation; and Innocent's in-house, bio-friendly, sustainability squad. Can Innocent really make a difference?
27 minutes  Made 2006
* E-Book Support CD-ROM also available, only £17.
TN31 Made In China                                                                          
The reality behind just one Chinese factory, where teenage girls make beads used for dubious purposes in the US. This award-winning film explores the potential for exploitation on both sides of the equation, and the reality behind global trade. With extras, including an interview with Noam Chomsky.
72 minutes  including extras: film itself is 31 minutes  Made 2006.
* E-Book Support CD-ROM also available, only £17.
 
  
Cheeseburger, generic (TV Choice)

TN32
 McLibel      (Globalisation / Role of Multinationals) 
     
   

The well-known saga of the two people who defended their  critical leaflet in the courts.  Examines McDonald's conditions for its workers and the welfare of animals.    The TV advertising and marketing campaigns - do they target children?  

Made 2006

* E-Book Support CD-ROM also available, only £17
* Special offer   DVD plus CD-Rom £65.00
 
TN35 Struggle for Sustainable Tourism - Ecuador                       
A farming community attempts to re-brand itself as a tourist attraction.   Made 2005
TN36 Sustainable Development - Why Should We Care?            
A compelling visual account of issues facing our global environment. Covers fossil fuels and their relationship to global warming, disappearing rainforests, the depletion of natural resources, and how tourism is changing local cultures and ecology. Suggests positive action that can be taken for sustainability. 26 minutes   Made 2006.
* E-Book Support CD-ROM also available, only £17.
* Special offer   DVD plus CD-Rom £65.00

"Good, flexible resource. Useful for a variety of age groups." A.S., Kingussie High School
 
TN38 The Green Factory - Ecover Cleaning Products                        
Ecover is a washing powder company with a difference. They make eco-friendly products, in biodegradable packaging, and use 'green electricity'. What's more, they operate to quality standard ISO14001, AND make a profit. Can big business really be this sustainable?    27 mins PLUS 50 mins extras. Made 2007.  
* E-Book Support CD-ROM also available, only £17
            

TN39  Too Much Tourism.                                               
The well-known problems of the Lake District.   45 minutes.      




INDUSTRY AT WORK
  DVDs                        £55.00 each + VAT

TF11  How A Factory Works.                                         
The inside story from a cooker manufacturer.   Batch production, assembly,
flow production. Lean manufacture, self-managing teams, multi-skilling.
Candid opinions of management and staff. 30 minutes . Made 2001.  
  
 
Man at work in factory (TV Choice)


TF12 Inside a Factory - The New Mini 
     

Robotics.  Paint shop.  Just-in-time ordering and assembly of the parts.  Quality control.  Team-working.  Health & Safety.  

29 minutes.  A best-seller .  Made 2003. 
  
* E-Book Support CD-ROM also available, only £17.
 
TF13  Inside a Factory 2 - Cadburys                                         
Quality control.  Computers in process control.  Robots in use for packing. Flow and batch production.   Made 2005           
   
*  E-Book Support CD-ROM also available, only £17
 * Special offer   DVD plus CD-Rom £65.00

 

TF14 Inside A Factory 3 - The Crisp Makers               
Compares the manufacturing processes of hand-cooked Tyrell's crisps with those of mass-market giant Walkers. Covers production processes, use of IT systems, quality control, the healthy eating debate, local vs mass production.
30 minutes   Made 2006                
* E-Book Support CD-ROM also available, only £17.
* Special offer   DVD plus CD-Rom £65.00 
 
TF15  Systems in a Factory.                                                     
Computer-aided design.  Stock control and production planning.  
Quality control.  Robotics.  Continuous flow production (for toothpaste)  and
batch production  (for plastic components).    26 minutes.   Made 2004         
* E-Book Support CD-ROM also available, only £17.
* Special offer   DVD plus CD-Rom £65.00
     

  Top

CUSTOMER CARE   DVDs                      £55.00 each + vat
TC11  Coaching In Customer care.                                     
Three case studies illustrate the challenges of coaching people in customer care.
37 Minutes. Made 1999.      
 
TC12  Customer Care On Trial.                                        
A secret camera explores what happens to customers in the real world.
A springboard for discussion of customer care issues.  25 minutes  Made 1993.    
 
TC14  Guide To Consumer Rights.                               
Three lively case studies illustrate customer rights  and  the laws which apply.
Faulty Product.   High Interest Repayments.   Food Poisoning at the Restaurant.
27 minutes  Made 2001         
 
TV Choice - Keeping The Customer Satisfied (TV Choice)

TC16  Keeping The Customer Satisfied.

 
                         

A travel firm tries to improve its approach to customer care. Secret filming shows what went wrong, while role play exercises show how to get it right. But is it that simple?

32 minutes. Made 1996.        
 
 


 


PERSONNEL / HUMAN RESOURCES DVDs                       £55.00 each + VAT
TP12  Bullying At Work - A Case To Answer?                            
A case study.    Small changes lead to conflict.  Who is right - or wrong ? 
30 minutes.   Made 2002.   
 
Interview candidate (TV Choice)

TP14 Case Studies In Recruitment
        
Recruitment  in a small business, a hospital, and supermarket Asda. Covers job specifications, group assessments, psychometric testing; then moves on to the interview. Open questions; body language;appearance are; value of interviewing as a recruitment procedure.
26 minutes . NEW    
 

* E-Book Support CD-ROM also available, only £17
* Special offer   DVD plus CD-Rom £65.00
 
TP16    Health and Safety in the Office.                             
Slips, trips, poor environment, bullying. RSI. Employer's legal liability. Role of Unions. 
30 minutes. Made 1999.     
 
TP18  Managing Personnel - A Systems Story at Sainsburys 
Use of IT systems.   Keeping the essential individual records, recording holidays
and absences and scheduling time to meet the anticipated demand at busy periods.    Recruiting staff, monitoring performance, and even dismissal.  Sounds a tough  job !
25 minutes.   Made 2006                                                      
   
* Coming soon: E-Book Support CD-ROM, only £17   
TP19  Motivation Decisions.                                      
Computers and Me. Is She Losing it?   If Anyone Ever Listened to Me!
 
They Don't Pay Me Enough ! The topic titles say it all .  30 minutes  Made 2000   

TP21  Personnel Decisions.                                          
Three case-studies. Dismissing staff. Sexual harassment.  Unfair dismissal.
 "Very easy to follow and useful" (Coventry Technical College).
34 minutes. Made 1998    
 

TP22  Recruitment in Action.                                                     
 Job description. Interview. Decision. Assessment of the outcome.   
32 minutes.  Made 1995.     
  

TP24  The Team Working Experiment.                                       
 Case study. Tony Spence introduces team working to help staff claim ownership
of their work.   But all does not go according to plan....  30 minutes. Made 1999   
 

  
Motivated employees (TV Choice)

TP25  What is Motivation?
                                                  
Uses interviews and case-studies. Teamworking.  Empowerment. Adventure courses 
"Rich source of interesting and worthwhile material"   (People Management).   
27 minutes. Made 1999.     
 
TP26   Working in Sainsburys.                                         
Workers in the retail sector are always under pressure.  Targets to meet.
Customers, some awkward, needing attention.   Shelves to keep stocked.
Senior management always looking over your shoulder.    Quite a challenge.
25 minutes.   Made 2006                                   
   
TP27  Working in Organisations.                                       
Working practices. Productivity. Unions. Self-employment. Supermarket.
Accountancy. Factory. Public Sector. 39 minutes    Made 1996.    
 

 Top


 ICT AND BUSINESS SYSTEMS   DVDs                                 £55.00 each + VAT


 TV32 Designing a Website
  
Principles of good website design. Planning, testing, navigation and getting the home page right. How do famous name websites measure up? How might user-led sites like Facebook affect the future?

Great Value 2 film package
, 30 mins plus 17 mins. Made 2007. 

*  E-Book Support CD-ROM,
only £17      
* Special offer   DVD plus CD-Rom £65.00
 
TV34 -  E-Portfolios and Multimedia
Looking at the value of e-portfolios at school and university. E-portfolios are mini-websites, where students can store work, reflect on their learning, and communicate online. How useful are they? Are there problems with privacy issues, and is there a 'digital divide'? DVD extras included. 26 mins.  Made 2008   
    
*  E-Book Support CD-ROM,
only £17  
 
TV35 -  Systems at Dickens World
An exciting new approach to the world of Charles Dickens, this leisure attraction was launched in 2007. This film looks at the systems needed to run the complex, including the sophisticated booking system, the boat ride attraction, and the animatronics theatre. Also featured are the 4-D cinema, biometric clocking-in system, and the Victorian Classroom. 30 mins. 
Made 2008
  
    
*  E-Book Support CD-ROM,
only £17  
 
TV33 You Only Live Twice - A Journey Into Virtual Worlds
The commercial and social impact of the virtual world Second Life, a 3D computer generated second universe. What happens there? Is Second Life being over-sold?
34 minutes (edited version). Made 2007   
     
* E-Book Support CD-ROM also available, only £17
    
TV11  Great IT Horror Story- all the classic mistakes   
Shows how a new IT system nearly destroys a company instead of providing salvation.
All the classic mistakes. "A wealth of valuable information" (IT Training).
30 minutes. Made 1999.       
         
TV12  IT at Work.                                                        
Newham Borough Council. Image processing. Vehicle tracking system.  Voice recognition. Database.   35 minutes. Made 1997.      
 
TV13  IT Decisions. Three case studies. 28 minutes.1998.          
TV15 Computers in Accounting.                                              
On a small scale with a street-theatre company or on a national scale with Clinton Cards.   Double-entry bookkeeping still rules!   29 minutes.  Made 2002.   
    
TP18   Managing Personnel - A Systems Story at Sainsbury's 
Use of IT systems.   Keeping the essential individual records, recording holidays and absences and scheduling time to meet the anticipated demand at busy periods.    Recruiting staff, monitoring performance, and even dismissal.     Sounds a tough  job !
25 minutes.   Made 2006                                                      
       
* Coming soon: E-Book Support CD-ROM, only £17
            
TV22  Systems in Banking                                          
Electronic clearing ( the wonderful process whereby banks remove money from your
account instantly and take days to send it elsewhere).
BACS .   Credit cards and smart cards  Home banking.  Data Protection.   
30 minutes. Made 2002.            
 
TV23  Systems in a Cinema.                                      
Market, finance, building management, ticketing information and usage.      
30 minutes. Made 2000.      
 
TV24  Systems in a Factory.                                                    
Computer-aided design.  Stock control and production planning.  
Quality control.  Robotics.  Continuous flow production (for toothpaste)  and
batch production  (for plastic components).    26 minutes.   Made 2004
 

* E-Book Support CD-ROM also available , only £17
* Special offer   DVD plus CD-Rom £65.00
 
TV25  Systems in an Hotel.                                            
Case-study at the Kingsway Hall Hotel in Covent Garden.  Guests' likes and dislikes,
 house-keeping problems all carefully logged.  But does it make staying there more enjoyable ?  
30 minutes. Made 2000     
 
  
Man and woman at the gym (TV Choice)

TV26 Systems for Leisure II                
    


Ticketing.   Marketing.   Building Management.   Financial data. Fundamental updates to the systems first seen at the Guildford Spectrum Centre in 1993.   

26 minutes.    Made 2004         
  
 
TV27  Systems in Local Government.                                 
How Cornwall County Council operates. 
Systems for electronic data management with an eye to the Freedom of Information Act.
Performance monitoring.   Web site management, maintaining the 'house' style.  Social
care databases.  Weather & roads systems.   (Education must be somewhere in the mix!).
27 minutes.   Made 2006.
 
TV28  Systems in Retailing. - Marks and Spencers       
Bar-codes, electronic point-of-sale systems, A main frame central system. 
Direct links to suppliers.  The M&S website.   A modern high street giant at work.   
25 minutes.   Made 2002. 
      
TV29  Systems in a Theatre.                                                  
The Marlow Theatre.   Marketing: a database for mailshots and targeted marketing. 
Finance: monitoring costs and income (the ice cream is a money spinner).  
Ticketing including online booking.   Lighting: programming the production. 
Made 2005                 
  
  
Theme Park (TV Choice)

TV30 Systems in a Theme Park.              
 
Computer Systems at Drayton Manor Park.  Ticket to Ride. Shooting Sensors. Stock Control. Controlled Danger - the Storm Force 10. Changing Business - finding new ways to frighten people! 

30 minutes. Made 2003.          
  
TV31  Systems in a Travel Agency.                             
 
Comparing a traditional agency and one which is entirely web-based.  Just book
your E-ticket and away you go -- providing you clicked-on the correct destination.   
25 minutes.   Made 2002.           
  
 

Top



LEISURE AND TOURISM   
DVDs               £55.00 each + VAT

TN23  Ecotourism in the Amazon.                                                 
Examining the effectiveness of attempts by the Brazilian government to promote
the Amazon as a tourist attraction.  minutes Made 2002 
 

TT13  Impact of Tourism - Antigua.                                              
 Like other small islands suffers from an over-reliance on tourists.
"Excellent, brilliantly matched the syllabus" (Amersham College) 30 minutes. Made 1999

TT14  Impact of Tourism  Majorca.                                         
Sun, sea, sand ---development, traffic, rubbish, noise.    But the local economy
depends on tourism.   30 minutes.   Made 2000
Thailand (TV Choice)

TT15  Impact of Tourism  - Thailand.             
        

And its problems  "Shockingly good, hard-hitting, thought provoking and excellent for promoting discussion"  Burntwood School.  

25 minutes.  Made 2003


TT16  Impact of Tourism  - The Gambia                                 
Tourists tend to stay in foreign-owned hotels and thus bring limited benefits to the
local economy.  The encouragement of community tourism.   30 minutes.  Made 2001 .     
TN35  Struggle for Sustainable Tourism - Ecuador.                   
A farming community attempts to re-brand itself as a tourist attraction.    Made 2005    

TN39  Too Much Tourism.                                                     
The well-known problems of the Lake District.   45 minutes.                                     

TT21  Tourism Businesses in the Lake District.                            
A 'green' hotel. Animals. Garden Centre. Heritage site. Even Amazonian reptiles.
30 minutes. Made 1997

TT19  Inside a Leisure Business.
Multiplex cinemas. A visit to the cinema now offers
fast food outlets, video arcades, sweet shops. Company aims. Structure. Role of finance. Motivation of staff. Business change. 
30 minutes. Made 2001    
    

TT18 Inside a Travel Business.                                           
Adapt to the internet ? An acquisition? (Or perish ?)
The management examine the options.  28 minutes. Made 2000

Guarantee. You can purchase from Trumedia with total confidence. Should any title listed here prove unsuitable, it may be returned for exchange or credit within four weeks
of purchase. No quibbles; no financial penalties.

Top


 
MARKETING and ADVERTISING  DVDs         £55.0.0 each plus VAT.

 

At the supermarket (TV Choice)

TM31  Tesco's -  Marketing Mix.
                  

Product, price, promotion....Tesco is more than just a supermarket - it sells books, white goods and mortgages too. Tesco claims to pursue socially responsible policies, yet how is it really using its enormous power?  Clubcards and 'computers for schools' schemes are popular - are they ethical too? A very topical DVD.
Time 30 minutes.  Made 2002
 

"Like the way it splits into the four Ps so it can be used in sections" P.S., Robert Pattinson School

"Very good, went down well with the students" F.M., Lanark Grammar School




 
 TM38 Cola Conquest 1 - A Classic Marketing Story                                       
Looks at classic Coke adverts, use of imagery, brand recognition, and the intricacies of market research. Also considers the social impact of Coca-Cola's marketing, and consumerism.  From the classic 1998 series 'The Cola Conquest', this new updated edition has been re-cut for educational use. 40 mins. Produced 2007 (new edit). DVD extras include further extracts and expert interviews to update the Coca-Cola story.
 
* E-Book Support CD-ROM also available, only £17
       
 TM39 Cola Conquest 2 - How Coca-Cola Took Over The World                           How Cola became the world's most famous multinational. Coke's role in boosting troop morale in WWII, and how it was boycotted in the 1960s Civil Rights Movement. 'Coca-colonisation' in China, France and Mexico. Unrest and worse at a Guatamalan bottling plant. From the classic 1998 series 'The Cola Conquest', this new updated edition has been re-cut for educational use.
35 mins. Produced 2007 (new edit).DVD extras include further extracts and expert interviews to update the Coca-Cola story. 
* E-Book Support CD-ROM also available, only £17
  
TM14  Language of Advertising                                            
How ads are made.   How they work.  Stereotyping, imagery, irony, music, images.
Changing styles over time.  Depictions of domesticity.   Advertisements which provoke
and often seem irrelevant (agreed !)      30 minutes. Made 2001
* E-Book Support CD-ROM also available, only £17

 
TM17  Marketing Decisions.                                                              
Explains the background to marketing problems facing three companies.    Should they
concentrate on advertising, direct marketing, PR, research ?  29 minutes. Made 1998
TM18   Marketing a Hotel                                                            
Re-branding Scarborough's Grand Hotel.    A trendy new cafe-bar.   A gym.
A swimming pool.   The website with a virtual tour.   Success all the way - just the
weather to contend with!               
             
TM19  Marketing Leisure  II          
Guildford Spectrum Leisure Centre. Prduct: 'A total experience' - though does it cater for local people's needs? Promotion: Websites and email marketing vs word of mouth. Profit: Making money - at a price?

25 minutes.  Made 2005.
    
 
"[Pulls] together the whole marketing concept using something students could relate to." D.B., North Kesteven School
TM11  Cadbury's Marketing Mix.
The thinking, planning and advertising behind the launch of a chocolate bar.  "Realistic and students can relate to it". (Swindon College).
 35 minutes. Made 1998       
            
TM21  Marketing a Service            
The AA, the Co-op Bank, Amnesty International.  Knowing the customer, customer loyalty
and retention.   33 minutes.  Made 1999.     
  
TM22  Marketing a Theme Park.                                                 
Alton Towers. "Excellent guide for students" (West Herts College).  35 minutes. Made 1998
 
TM26  The Marketing Mix Explained.                                  
Product, price, place, promotion, people, process and physical evidence.  The product
life cycle, market research, the internet.  A lightning tour of Glaxo, Unilever, Comet and Sainsburys.    25 minutes.   Made 2002       
  
TM24  Marketing on the Web.                                                      
Books or wine.   W H Smith or Madaboutwine.   The home page as a shop front. 
Reaching the targeted consumer.   Will it change the world ?   28 minutes.  Made 2000.   
    
TM29  Niche Marketing: a Sportswear Business.                 
Looks at two small UK companies as they face challenge of Nike and company. 
One operates locally making kit for local football teams and depends on sponsorship of
the product.   The other produces sportswear for outdoor pursuits and they rely on
targeted advertising.  35 minutes.   Made 1999
     
TM33  TV advertising - Lucozade and Lara Croft.                  
TV Advertisement for a revamped product .    A tonic for illness or a cool high-energy drink ? The advertising agency faces the challenge.   32 minutes. Made 2000.
  
  
Market Researcher (TV Choice)

TM35  What is Market Research?
                    


Guide to the key elements. Quantitative and qualitative research. Examples from the National Shoppers Survey. 27 minutes. Made 1996        
  


 
TM36  What is Marketing?                                           
The impact of TV in the 1950's.  The consumer boom.  Classic breakdown into the 4P's.  Promoting the brand rather than the product. Research.  Globalisation.
35 minutes. Made 2001 and a best-seller               
  

"The students found it very valuable" D.Q., Lees Brook School

TM37  What's Going  On in Market Research?                                  
The methods of data mining may be changing but the classis divisions of Qualitative, Quantitative, Primary and Secondary research still apply.    Made 2005      
      

*all photos are for illustrative purposes only


GCSE/AQA Topic: TV Advertising/Media Studies
Devon Curriculum Services - Not TV Choice
TV Advertising.   
 Examines eight recent TV adverts screened on ITV.   Interviews with Art Directors and key TV Personnel.    Covers reaching the audience, demographics, timing, regional variations, booking space and regulatory codes.       DVD + free CD-Rom with extra material                           
          £39.00 +  VAT         
Advertising and Marketing.   Case study material based on Nike, Sony and other campaigns.   Branding, PR, product placement, events, covert strategies, structure of an advertising agency.    
DVD + free CD-Rom                                                                      
          £39.00  + VAT   
Local Radio.    To support the teaching of the Controlled Test topic on local and community radio. 
Based on Gemini FM.   Audience issues, local news, scheduling, music, policy, advertising and sales.   
DVD  (no CD-Rom with this one)                                                      
          £39.00 + VAT   

 

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